The last twelve months have been some of the most eventful in our company's history. We evolved in a multitude of ways, growing into our new cafe and learning to work with a much larger team of coffee professionals. I can say that Evocation today is light years beyond the wildest imaginings of the two seventeen-year-old's who started this company back in 2009. We knew back then that we wanted to make a company that challenged the way people thought about coffee, re-imagining the way coffee was roasted, brewed and served. The opportunities and support we received from our fans was what made that mission possible. I'm incredibly proud of what we accomplished last year, so without further ado, here is our list of some of our favorite moments of 2016.
1. Evocation in Summit Shopping Center
We started 2016 off with one of our biggest jumps to date- the opening of our first full-scale retail storefront. I'm happy to say that the location has been successful beyond even our most optimistic projections. We've assembled a stellar team of baristas that take both coffee and customer service seriously. In under a year, we've rocketed up the Yelp listings to become the #1 ranked food business in Amarillo.
We've also been pleased and flattered to see our style of preparation and service taking root and being implemented in other cafes across the city. Amarillo's coffee scene has never been brighter!
2. Thrillist's 21 Best Coffee Roasters
We were ranked by Thrillist as one of the very best coffee roasters in the country. It was a true honor to be ranked among industry titans like Blue Bottle, Heart and Counter Culture. Many of our fellow rank holders have multiple locations in metropolitan areas across the U.S. and some in other countries, making it a huge honor for a small roastery in the Texas Panhandle to be listed among them.
3. Tag Team Latte Art Throwdown
Barista Trainer and Manager Kasey Headley hosted the very first tag team format Latte Art Throwdown. Coffee shops from across the Texas Panhandle were invited to compete as teams in an all out brawl out with head-to-head pours and a point accumulation scoring system. The competition was a blast and the audience was so big that we couldn't fit everyone inside! Team Evo triumphed with a stunning display of both latte art and teamwork.
4. Top Business of Amarillo
Amarillo Chamber of Commerce listed us as one of the 14 Top Businesses of 2016. It was extremely flattering to be granted the title by a city that we love so deeply.
5. Visit From Anny Ruth Pimmentel
Earlier this year we had the pleasure of hosting our coffee farmer and partner, Anny Ruth Pimmentel of Finca Loma La Gloria in El Salvador. We visited her wonderful farm in Her coffees have graced our bar for over two years now and we visited her gorgeous farm back in 2015, but to have her visit our new cafe was a real treat. Anny hung out in our cafe on a Friday morning meeting and greeting guests while we served flights of three different process variations on her delicious coffee.
6. All Hallow's Evo
Our incredibly talented staff took on the task of transforming the coffee shop into the world of the Netflix Original Series, Stranger Things for Halloween '16. Half of the cafe was transported to the 1980's and the other half was ripped away into the upside down. They also developed two delicious drink features inspired by the show. And if that wasn't enough they also coordinated and hosted a costume contest / latte art throw down that drew a massive crowd. It was one strange evening!
7. Launch of Coffee Delivery
"Service that doesn't stop at our front door" was the inspiration that led to us launching a first for the region: Coffee Delivery. Customers have been experiencing the convenience of ordering Evocation drinks from their homes and offices for several months now and the response has been phenomenal. We've delivered to maternity wards, board meetings and to lots of people still in their pajamas. We're still honing the order process to make things even easier, but you can visit our online store to get coffee delivered to your door in 30 minutes or less.
2016 was a spectacular year for Evocation because of the fans, both old and new, who make what we do possible. Thanks for an incredible year and we are extremely excited to keep working to impress and amaze you in 2017!