If you haven’t heard, we stirred up some pretty big waves around the city this week with the announcement of coffee delivery. The first few people I mentioned it to thought that I was kidding. While food delivery itself isn’t a new concept, coffee delivery is something that pretty much no one had heard of– which is because hardly anyone in the United States is doing it.
Believe it or not, this isn’t exactly a new thing for us. When Amy and I started our roasting business out of my parents’ garage in 2009, we would get about 5-10 local orders a week and we would personally delivery each one. Customers would find out about us from our simple, text-heavy website and call the phone number (my cell phone) asking to order a bag. Amy and I would bring it to their house within 24 hours. That service ended up winning over customers that still frequent our coffee shop to this day.
As our company rapidly grew, we eventually had to discontinue the service due to the sheer volume. We opened our Western Business Park cafe and made a point to walk every single drink out to the customer’s table. People would often stand at the counter, waiting to pick up their order only to be surprised when we would come out carrying a tray with their coffee, asking where they would like to sit. To be honest, I think that was one of the biggest factors in our success in a city where, at the time, “light roast” meant “weak”.
I can say without much hubris that we rank among some of the best coffee roasters in the country. We absolutely obsess over the coffee that we provide to our customers, spending countless hours sourcing the best coffees on the planet, figuring out the best profile for each batch and using the best ingredients we can find in all of our drinks. Incredible coffee is only part of what Evocation is about, however. The bigger part is providing a level of customer service that goes beyond what anyone else is willing to do.
Coffee delivery was a crazy idea that I had a few months ago that I’ve been working to make a reality ever since. It takes our obsession with customer service to the next level and it fulfills what is clearly a deep need. We’ve doubled delivery orders every day since we’ve started and the response has been overwhelmingly positive. One of the biggest barriers for entry for our style of coffee is that it takes a little bit longer to prepare, but when we bring it directly to someone’s desk the extra preparation time isn’t a factor at all. In fact, our customers can sleep in a little bit longer if they would like because they don’t have to go out of their way for coffee. It can come to them now.
We’ve been rolling out the service on a limited basis, but we’re planning on expanding it soon. We’ve delivered single drinks to people’s homes and we’ve delivered orders with over a dozen items to corporate meetings. We’ve delivered to offices with coffee shops within walking distance. Yesterday I delivered to a group of moms at a play date. It was awesome.
I want to thank you for giving us the courage to try something completely new. Your love and enthusiasm inspires us to keep exploring and keep learning. Everyone says they have the best customers, but we really do.
You can order delivery via our online platform at order.evocationcoffee.com and we’ll get it to you in 30 minutes.