Writing this probably won't make me any friends but here it goes. Automated pour-over machines like this are one of the silliest things to ever strike our industry. I cannot possibly imagine a more roundabout way to brew a cup of automatic drip coffee. The thought process behind the invention seems to be that there is some kind of inherent "betterness" about pour-over coffee that transcends traditional understanding.
Here are my quick thoughts on why we brew pour-over coffee in our lab and yet I still dislike the automated version without experiencing cognitive dissonance.
Why Pour-overs are fantastic:
- The theatrical effect. Hand brewing an individual cup of coffee for a customer as they watch is one of the most powerful ways to bring them into the experience.
- In a light volume commercial environment, pour-over coffee can reduce waste without compromising quality.
Why traditional auto-drip machines or "batch brewers" are great:
- Enclosed brew beds prevent heat loss.
- High end shower heads provide even saturation of the grounds
You'll notice that automated pour-over machines don't really provide any of these benefits. Please feel free to put me in my place. This concludes my rant.